Windstar Cruises E-mail Case Study
Project Info
- Created By: Shannon Adams
- Company: Windstar Cruises
- Date: 2021-2026
- Category: Brand, Design
Project Description
For this case study, I wanted to showcase how I helped evolve Windstar Cruises’ promotional email design during a major brand refresh by bridging the gap between creative strategy and technical execution. Working closely with the creative team in Figma, I translated updated branding and UI/UX elements into responsive, customer-focused HTML emails within HubSpot. Through thoughtful layout adjustments, stronger content hierarchy, and more strategic positioning of imagery and CTAs, I helped create a more modern and engaging experience that contributed to improved click-through rates and overall campaign performance.