With over 7 years of experience in digital marketing, email development, and web design, I specialize in creating responsive, engaging content that drives business growth and customer engagement. My expertise spans both corporate and non-profit sectors, where I have developed impactful email marketing campaigns and websites that meet analytical and business objectives.
With a strong background in marketing, communications, and graphic design, I bring a creative approach to coding and development. I am passionate about crafting visually appealing and effective digital experiences, from HTML emails to full-scale web projects. As a dedicated professional with a commitment to delivering results, I thrive on tackling challenges and bringing a unique, innovative perspective to every project.
Advanced knowledge and understanding of HTML5/CSS3. Proficient in responsive email design and front-end development. Experience with JavaScript, Adobe Creative Suite, and Salesforce Marketing Cloud drip campaign deployment.
Highly experienced and confident in front-end web development via HTML5, CSS3, PHP, WordPress and Javascript. Good understanding of core programming concepts and ability to logically work through and troubleshoot issues.
Professional level knowledge of industry standard design software and tools pertaining to development usage such as inspecting designs, UI/UX strategies and collaboration, CRM management, creating custom themes, and implementing design solutions.
Expert of design and photo/video editing software to create and produce high quality digital and printed visuals, such as marketing and brand materials, animated graphics and video, print brochures, presentations, reports, templates, etc.
Develop and deliver timely coded HTML e-mail templates for consumer and B2B digital marketing campaigns. Continually A/B test e-mail content, templates and strategy in Litmus to optimize conversions and engagement in regards to design, messaging and deliverability on a variety of e-mail clients.
Responsiblie for end-to-end creation of email marketing ad-hoc and drip campaigns and strategy to segmented consumers and audiences. Managed HTML e-mail template coding and design as well as deployments within Salesforce CRM while creating highly targeted and personalized e-mails utilizing dynamic content.
Developed and executed the marketing and communications plans with stake-holders and audiences, managed all crisis communications and fostered key media and communications relationships. Lead external communication by authoring blogs, monthly newsletters, annual report collateral, traditional correspondence, scripts, and PSA’s.
Dean's List: Fall 2015, Spring 2016, Summer 2016, Fall 2017
Minor: Digital Media
