Shannon E. Adams

Shannon E. Adams

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2026 © Shannon E. Adams.
All Right Reserved.

About Me.

Email Developer & Web Designer

With over 10+ years of experience in digital marketing, email development, and web design, I specialize in creating responsive, engaging content that drives business growth and customer engagement. My expertise spans both corporate and non-profit sectors, where I have developed impactful email marketing campaigns and websites that meet analytical and business objectives.

With a strong background in marketing, communications, and graphic design, I bring a creative approach to coding and development. I am passionate about crafting visually appealing and effective digital experiences, from HTML emails to full-scale web projects. As a dedicated professional with a commitment to delivering results, I thrive on tackling challenges and bringing a unique, innovative perspective to every project.

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Personal Information

  • Name Shannon E. Adams
  • Residence Florida, USA
  • Email [email protected]
  • Phone (+1) 772 584 9333
  • Freelance Available
  • Hobbies Scuba Diving • Travel • Sports
Download Resume

EXPERTISE

Email Development

Advanced knowledge and understanding of HTML5/CSS. Proficient in responsive email design and front-end development. Experience with JavaScript, Adobe Creative Suite, and email campaign deployment on numerous ESPs. 

Web Development

Highly experienced and confident in front-end web development via HTML5, CSS3, PHP, WordPress and Javascript. Good understanding of core programming concepts and ability to logically work through and troubleshoot issues.

Web Design

Professional level knowledge of industry standard design software and tools pertaining to development usage such as inspecting designs, UI/UX strategies, CRM management, creating custom themes, and implementing design solutions.

Graphic Design

Expert of design and photo/video editing software to create and produce high quality digital and printed visuals, such as marketing and brand materials, animated graphics and video, print brochures, presentations, reports, templates, etc.

Resume

My Resume.

EXPERIENCE

  • Present
    2026

    Email Developer

    TRAVEL + LEISURE

    Responsible for coding, testing, deploying, and troubleshooting responsive, high-performing HTML email campaigns across Salesforce Marketing Cloud and HubSpot platforms. Navigate platform-specific tools, personalization logic, and automation workflows to ensure seamless campaign execution.

  • 2026
    2021

    Email Developer Manager

    WINDSTAR CRUISES

    Managed the development and execution of responsive HTML email campaigns within HubSpot, supporting the full campaign lifecycle from design implementation to deployment. Translated Figma designs into optimized emails, building and maintaining templates and workflows, managing segmentation and CRM-driven campaigns, and collaborating cross-functionally with marketing and creative teams.

  • 2021
    2020

    Digital Marketing Strategist

    ORLANDO MAGIC

    Responsible for end-to-end creation of email marketing ad-hoc and drip campaigns and strategy to segmented consumers and audiences. Managed HTML e-mail template coding and design as well as deployments within Salesforce CRM while creating highly targeted and personalized e-mails utilizing dynamic content.

  • 2019
    2018

    Director of Communications

    SPECIAL OLYMPICS FLORIDA

    Developed and executed the marketing and communications plans with stake-holders and audiences, managed all crisis communications and fostered key media and communications relationships. Lead external communication by authoring blogs, monthly newsletters, annual report collateral, traditional correspondence, scripts, and PSA’s.

EDUCATION

  • 2017
    2014

    M.A. in Web Design & Online Communication

    UNIVERSITY OF FLORIDA

    Dean’s List: Fall 2015, Spring 2016, Summer 2016, Fall 2017

  • 2013
    2010

    B.S. in Radio and Television

    UNIVERSITY OF CENTRAL FLORIDA

     Minor: Digital Media

  • 2008
    2004

    B.A. in Communications

    FLORIDA INSTITURE OF TECHNOLOGY

    Minor: Business
    Activities: Women’s Varsity Soccer

CMS + CRM PLATFORMS

WordPress

Drupal

SFMC

HubSpot

Mailchimp

Marketo

DESIGN SKILLS

Dreamweaver

97%

PHOTOSHOP

99%

ILLUSTRATOR

94%

INDESIGN

91%

PREMIERE

93%

CODING SKILLS

HTML5

100%

CSS3

100%

JAVASCRIPT

94%

WordPress

97%

PHP

95%

DOWNLOAD RESUME

Portfolio.

  • All
  • Graphic
  • Design
  • Brand

Brand – Findictive Charters Website

Brand, Design

Graphic Design – Orlando Magic

Design, Graphic

Print/Ad Graphics – Special Olympics Wisconsin

Design, Graphic
Orlando Magic Schedule Release

E-mail Templates – Orlando Magic

Design, Graphic

E-mail Templates – Windstar Cruises

Brand, Design

Resonator Collaboration – Special Olympics Florida

Brand

Windstar Cruises E-mail Case Study

Brand, Design

Contact me.

LET'S TALK

    [email protected]
    Florida, USA